2:05 PM - 2:50 PM

The Bottom Line: Turning Data Into Impact—
One Insight at a Time

More data, more dashboards—more distractions. When everything is measurable, how do you know what really matters? 

The future of marketing isn't about drowning in numbers—it's about clarity, confidence, and impact.

Join Alita Harvey-Rodriguez, Managing Director of MI Academy, as she cuts through the noise, demystifies data, and uncovers the insights that drive growth. Learn how to make the most of your Marketing Efficiency Ratio (MER), optimise budgets with confidence, and transform email into a creative and commercial powerhouse—without the analysis paralysis.